Real Estate Marketing:  Start like Elmer-Fudd blazing a shotgun at “that pesky wabbit”

Marketing has many connotations to it, depending on who you talk to: those that have spend every dime in their pocket to market a new business to no avail; those that have MBA Degree and can recite the famous 4-P’s of marketing (Product, Price, Place & Promotion); those that have a creative bent and see marketing as an endeavor in communicating through images; and those that have no idea what I am talking about and would like some assistance and direction in how to market their home to sell.

Like Elmer-Fudd, most individuals and real estate agents for that matter, consider marketing an effort to broadcast to the largest possible audience, at the cheapest cost, to try and land a prospective buyer for their property. Real estate agents do this everyday, when they list a home on the MLS - Multiple Listing Service, and wait…in hopes, that a prospective buyer will be hit on the MLS. Did Elmer Fudd ever get “that pesky wabbit”? Need I say more…?

Today, consumers are smarter, wiser and have many more tools at their disposal to search and find a home of their dreams, than to just rely on one single source, the MLS, to find their home of choice. In fact, consumers tend to use tools that are relevant to themselves, in terms of their social status and life stage. For example, a twenty something female may reach out to her social network on Facebook and receive links from friends and family via Twitter. Or, a 50 year old female that falls in the upper 5% income bracket, may reach for her local community magazine, like MSP Magazine or chat about it with her social network at her next Bunco game.

Whatever the marketing medium, tool or tactic, be sure you have a target audience in mind when selling your home. This can be defined in developing a strategy to sell your home. Strategy is the execution of a carefully thought out plan to achieve an ultimate goal. In this case, I am suggesting you put together a marketing strategy to determine what you are going to do to communicate with a targeted audience to achieve that sale of your home.

When you target your message to a particular audience, you have a more focused message that will have a greater impact on the entire social and life stage group. In fact, the communications within these social and life stage groups can be so compelling, that the dependence that consumers once had on a single source, like the MLS, has begun to change the entire real estate industry.

Next time you’re thinking about marketing your home to sell, look us up for a consultation, we’ll give you the straight scoop on marketing your home to sell.