Your “Home Value” and industry gimmicks!
Monday, April 19th, 2010Have you ever seen ads for pricing your home…”Free service, just sign up and receive your free home analysis.” Did you wonder what the catch was…whether you’d really get the free analysis?
Well, most of these sites direct your inquiry to an agent who has purchased a zip code, city or county, as an ‘exclusive’ arrangement for obtaining leads. That’s right - the e-mail or call you’ll get will be from the agent who made this deal with the site owner. No problem…if you’re OK with that but if you thought you we’re not going to be on an agent’s radar, not so good?
Most any Broker will give you a “CMA,” (comparative market analysis) for your home. Some will require you let them visit your home and they’ll come armed with their ’sign here’ listing agreement. Others will e-mail it to you and follow up to try to get your listing. Hardly ever will you get an e-mail with the info you requested and no strings attached. Now the home visit is important as whatever amenities you might have could add to the value…things like granite counter tops, ceramic baths, new appliances, etc.
I remember years ago, working with one of these sites, and the surprise and alarm the homeowners displayed when I called. (A very watered-down description of their reaction.) I cancelled the service as I felt it violated the homeowner’s goals.
Many of these sites host tutoring seminars aimed at teaching the agents how to sneak up on these unaware home owners. Clever stuff, this?
Here’s what we do here but before I get to that, here’s what you should know about this game: Realtors don’t get paid to do these evaluations…unless you’re willing to pay them? Realtors often do a lot of work for nothing and they, much like yourself, don’t like to work for nothing…right? Realtors are concerned that they’ll do this work for you and find you’re really not ready to sell but were just curious about what your home might sell for…if you were going to sell it. Or, they’re concerned that they will give you the data you need and you’ll then call some other Realtor to sell your home. Could happen, right? So, what’s the answer, how do you get what you want without paying for it or being hassled to list your home with a Realtor you don’t even know?
Simple solution, call us…no obligation on your part…straight forward honest ‘CMA’ will be done for you. And, when we visit your home, we do not have anything for you to sign. You’ll get the info you asked for within 24 hours. We feel that if we treat people with dignity and respect, providing this service without a ‘hitch,’ when they’re ready to sell they’ll get back to us. So, fear not, no funny stuff, just good and accurate service you can depend on!
So if you’re considering the sale of your home, check it out ASAP…most industry sources feel that a lot more foreclosures will come in the next few months, putting additional downward pressure on home prices. Also, in this part of the country, home sales are the highest between now and July. Again, check it out…can’t hurt to be informed?
Buyers have only two weeks to identify the home they want and get a purchase offer in place, in order to get the govt. tax break. Why pass on a $6,500 (buyers who have not bought a home in the last five years) to $8,000 check or tax credit from the govt.? This is big…get your share. You have to have a signed deal before the end of this month and a close date by the end of June. The clock is ticking and we know we can find the home you want within the next two weeks. Give us a call and take advantage of our ‘cooperative search’ process, whereby you also get extra cash when you close on your new home.
Any stories you care to share with our readers? We’d love to hear from you. Just click on the title of this post and a comment box will open.
Ed (651-770-5000)

Picture this…main watering hole for the agents of a large Brokerage office…”Happy Hour!” The agents are having a drink and sharing their weekly war stories. Let’s listen in:
When you start working with an agent, if you’re happy with them, have them set up all showings and situations for you. That’s the only way they can get paid. Don’t hand over the pay to some agent you don’t even know, who hasn’t done a thing for you. And, if you do look at a home while in the search process, if the showing agent does not ask you if you are represented by another agent, let your agent know about it…the showing agent is either derelict in their procedure or unethical or plain stupid? Would you want to reward someone like that?

