Having problems with your Realtor?  Have you thought about firing the inept, lazy… shows you too many homes that don’t fit your parameters, only cares about his/her commission, hard to reach person?  Why not?

See, here’s the problem with too many people on a home search, they think they’re stuck with the Realtor they started with, when in fact, they may be not.  If you hired someone to fix your roof and they didn’t perform to your standards, you’d can them, right?  Take heart, in most cases, you can do this with an under performing Realtor as well, but you have to fight for your rights!

Think about it this way…the Realtor will likely get about 3% for getting your deal closed.  Here’s what the Realtor should do: help you find the home you want, drive you around to the homes, conduct computer searches, write the deal, set up a title company and attend the close with you.  All together, on the average, the agent will put in about 20-25 man hours, including all the above.

Let’s look at a typical deal, a home purchase for $350k.  The commission at 3% = $10,500.  That’s $10,500 divided by 20 man hours = $525 per hour! But, did the Realtor perform to your standards?  Did the agent send you hundreds of homes to search through, many of which did not even come close to what you wanted? If so, the agent was wasting your time!  Did you have to cater to the agent’s time schedule…or did the agent accommodate you?  Were you pressed to buy a home you looked at, but really didn’t know if it was what you wanted? Were your calls to the agent answered in a timely manner?  Did the agent offer you Lender resources, so you could shop the mtge rate, for a best deal? Did the agent run a comparable study, regarding the price you were going to pay, to protect your interest…you certainly didn’t want to pay too much?  Of course, the more you pay, the more the gent makes…right?

I’m working with two buyer’s right now.  We’ve seen some homes each may have purchased, had I not encouraged them to, “make sure you get this right, you don’t want to spend a quarter of a million dollars unless it’s the house you really want!”

If the agent you started with isn’t getting it done for you, or, expects you to run around to “open house’s,” and do your own searching, and have you call them to get you in to a house you found, so the agent can get the $525 per hour he/she is not entitled to…CAN THEM!

First, tell the Realtor you don’t care to work with them any more.  If you didn’t sign an “exclusive buyer’s agreement,” that’s all you have to do…tell them to take a hike.  If you did sign an agreement…and…the agent won’t release you, contact the Broker the agent works for and insist that your agreement be canceled.  The Broker may want you to come in and “work it out,” but tell them you have no desire to spend anymore of your precious time on this, you just want to end the arrangement.  Get it in writing!

In most states, the Broker can hold you to the contract, making you stay with them to the end of the agreement.  In that case, if it were me, I’d let them know, I’ll tell everyone I know about the mistreatment I experienced with the agent and the Broker.  That might influence them to release you.  The language in the agreement is critical…do you have any way to get out of the agreement.  If not, call an attorney to see what they would charge to write a letter on your behalf.  It may be worth a couple hundred bucks to get out of the deal?  Raise all the hell you can, don’t lay down for being mistreated!

Warning: if you do buy a home the agent showed you, you will probably be required to pay that agent the commission due them. If you do get released and start working with another agent, if you go back to a home the first agent showed you, and you do decide to buy it, the first agent will have a cause to claim “procurement,” and rightly so.  In that case, the agent you are presently working with would not get paid.  So be careful about this kind of issue.  If the first agent showed you a house you are still considering, tell the new agent you need something in writing that excludes that house from your arrangement with them.

An agent is working for you, not the other way around. Don’t sign an “Exclusive Agreement.”  If the agent is worth his/her salt, they should be confident you’ll stay with them, because they will perform to your standards.  Neither my partner nor myself, require our buyer’s to sign any agreement, we work on a handshake basis and tell our buyer’s; if at any point in the search and purchase process, they aren’t happy with us, they can fire us at will.  That’s only fair, don’t you agree? This applies to our home seller’s as well.

The deals out there today are the best you’ll ever see.  If you can buy, do it soon.  There are so many homes still in the bank’s hands, but waiting to see what comes on the market, could be a huge mistake.  If you find what you like, buy now…rates are great and you’ll have a very manageable mortgage payment.

Ed

Help me…I’m one of 4.5 million that got a letter saying ‘I may be qualified for a mortgage adjustment, for my underwater home.  They say; the bank may have taken advantage of me?

So what’s the deal?  The govt. has told the banks they need to send a letter to 4.5 million owners who may have been financially harmed in the “Robo” signing process.  They may be entitled to compensation as well.  Nice, ‘eh? The banks have begun sending the letters out.  NOW we’ll see some action!  (Not!)

The WSJ/11/2/2011, reported that the reviews cover 14 of the nation’s largest banks and are being overseen by the Office of the Comptroller of the Currency and the Federal Reserve.  Lenders have hired hundreds of employees to conduct the labor-intensive reviews, so says the journal. Sounds good so far…or does it?

This will, no doubt, be much like the original approach the banks had to take, as they didn’t have enough help to handle the enormity of the problem…hire hundreds to thousands of new employees, employees not trained to do what they had to do = big time slow down in the process + lots of errors and corrections = more lost time, etc.!

To qualify, the home owner has to have suffered “financial harm.” And…who’s to prove harm; the home owner, of course.  And…how many documents will have to cross hands?  And…how long will this take?  Another very expensive attempt by the Govt. to solve the problem, and hey…they’re trying, but the plan is not carefully thought out and organized.  Where will they get the new employees who will understand all this and who’ll be qualified to decide who suffered “financial harm?”

What it will do and do well, is slow down the entry of more foreclosure homes, harming the traditional sellers, as prices will continue to drop.  Oh boy?!

(Check out Martin Hutchinson’s, take on this one.  Google him up and read what he has to say.)

By  the way, this only covers people who bought before 3/’09.

Last month, new home bldg was down for the 4th straight month. And, 16 Trillion of home equity has been lost since ‘06.  With the unemployment problem, and many people living in fear that they’ll be the next to get their walking papers, where are the buyers?

If you can buy Real Estate now, you’d better get busy…find what you’re looking for and buy it.  Do you know, some sources are predicting the high side chance of a housing shortage, in the next 10 years?  If you buy now, and that does happen, you will have made a smart choice…your equity will really climb!

Another reason to buy; % rates have to go up. Even if they go down, say a half point, from 3.99% to 3.49%, that will only reduce a mtge payment by about 30 cents per thousand of mtge.  So, a 200k mtge could be $60 per month less, if you did wait and that did happen.  But…what if the rates go back to the 6% level by the time you buy?  You’d pay $1.23 more per thousand = $ 246 more per month, than at the 3.99% rate.  BUY NOW!

The other side of the coin, selling a home…if I wanted to sell, I’d get it on the market pronto, before a rate change is the next thing that slows sales down. If you don’t sell asap, you may have to wait it out for another five to ten years to get anywhere near the price you want.

An article I read said, Citi bank sent out 346 million credit card offers in the 3rd Q, this year.  Can you believe it?  The banks have all the answers?  Very weird, when over 55 banks were shut down by regulators this year…so far!

What’s your opinion on all this, how’s the economy working for you or your business these days…and…do you have any Real Estate stories you care to share with us?  Good or bad, we’d love to hear what you have to say.  Hit the “comments” below and let’s hear from you!

Ed

Halloween, Halloween, oh what funny things are seen…Witches hats, cold black cats, Fannie and Freddie too…Homes sinking, rates as well, and banks telling buyers to go to hell!

The Buyer’s market is shrinking a little and “traditional Sellers” are still in a ’sufferin’ state. What a dilemma for them, especially those who had (they thought), built up huge equity in their homes, so they could sell about now and use that equity for retirement.  And…what about those that made sizable down payments, kept their noses clean and have to move now, due to job relocation…trapped? It’s scary, this Real Estate market today.

Trick or treat?  Guess it’ll have to be more tricks, (by Fannie, Freddie, the Banks and the FED), but…no treats this year…and…maybe not for many years to come?

While, in my opinion, all the above, along with the Dodd-Frank debacle, are most to blame. And hey, I was there in 2002-2006, when buyers jumped on the “no doc loan” wagon, and bit off more than they knew they could chew…they can be included in the “blame game,” as well.  Take a look at the HARP program that projected four to five million people would refi by now; only 894,000 did…and…70,000 of those are still underwater…what a program hey?  The news media will say; “only 894k took advantage of the program,” a politico bunch of BS. They don’t tell us how many were turned down…and…not one of us know exactly what is required to qualify, do we?  Should we?  Does the media even know?

I read today, in the WSJ, that Obama, has a new program that will provide immense help to the mtge crisis. People whose mtge is insured by Fannie or Freddie (if your mtge is insured by someone else…or..not insured, you will not qualify), and…who have not missed more than one payment over the last year…and…who have not missed a payment in the last six months, will have a shot at this program.

Soooo, let’s look at this big deal.  If the banks are forced to refi a huge number of the loans, reducing them to market value, that will greatly reduce the balance sheet of these banks, making their stock less attractive.  Yes…no?  Then, if they are forced to do all this refi thing, and reduce their balance sheets, how excited will they be to make new loans?   Will we see another pulling back and/or stricter qualifying conditions for potential buyers? I’d bet on it.  The mess is a mess to recon with, and before the govt comes along with any new deals, these should be carefully thought out and wrung out before put into effect.

How do the banks treat people now, regarding refi? I have a client, great young gal, has a key executive position as an Underwriter for a large re-insurer.  Over the past five years, she has corrected her credit rating from a very low number to the high 700’s.  Not bad ‘eh?  She’s paying over 6% on a 200k mtge, on a home that’s probably, at best, worth 150k to as low as 135k.  The bank won’t play!  What?!  The bank won’t play.  They say she makes too much money.  So through the maniacal approach by the banks, back in the 2000 to 2006 era, they inflated the value of her home to a fantasy level, in a greedy play to expand their vaults, they now tell her she doesn’t count…she can keep paying the 6+% rate.  Your call here…is this fair trade, and…America at its’ best?  Huh?

Really, folks, when we read that the govt, or the FED, is doing this or that, do we get any solid, clear details?  Do they think we’re all jerks, dumbbells staggering around?  Why not send your opine to some of these sources…let’s get on their backs…hey media, give us the whole story, without your opinionated BS.

On a more positive note; we have been helping buyers get outstanding deals on distressed and traditional homes.  We have the tools, experience and skills to get you where you want to be with a home purchase.  In any market, but especially this market, you also need good loan, title, and inspection professionals who can help you to your goal; we have that all in place for you too.

We welcome all opinions and stories about your Real Estate results, good or bad.  How ’bout it gang, got anything you care to contribute?

Hope this is a good day for you!

Ed Klein

Boy ‘O Boy ‘O Boy…They think you should pay through the nose….and…for what?

Care to read about a sad, sad story, a story about greed and misery for both the sellers and buyers?  Take note; don’t let something like this happen to you!

When a home is sold, especially in this deranged and busted up market these days, the buyers often request that the seller pay a % of the buyers closing costs…generally 3%.

For example, say the home is sold for $300k and the buyers want the seller to pay 3% ($9,000.00) for their closing costs.  If the sellers go along, that means the sellers are actually getting only $291k for the home.

Now…the selling agent is getting the predetermined commission of 2.7% of the selling price , and the listing agent is getting 3.3%, if the listing agent is charging the norm of 6%.  (Obviously not a MetroHomesMarket.com listing…our top end is just 5%.)

So, you tell me, should the listing agent charge his sellers 3.3% of the sale price…or…3.3% of the gross net to his sellers, the $291k they’re actually getting.  Should the listing agent charge a commission for money the sellers don’t get?  Should the selling agent expect to get paid a commission for the $9k the sellers aren’t getting?  what’s reasonable, what’s fair, your call here.

Whadja decide?  

Here’s what we think; commissions should be based on the gross net to the seller, the $291k. But, I can tell you, 99.9% of the Realtors out there expect to be paid a commission for the money the seller doesn’t get.  When we list and sell a home, our fee is based on gross net to the sellers.  We can’t imagine the audacity of Realtors taking their clients down, for money their sellers don’t get.  We can’t imagine a selling agent expecting commission on money the sellers gave up.  When representing a buyer, we don’t expect the seller to pay us commission on money they’re giving up.

Know what?  They pull this greedy act all the time. 

When you list with a Broker, other than MetroHomesMarket.com, tell them that when you sell, you will not pay commission on any “seller paid concessions.”  Not to the listing nor to the selling Broker.  Get it in writing!

I had  a deal recently, where the sellers’ gave all they had or could give in the transaction, and the buyers’ did the same.  But the selling agent insisted they get paid on the $10,050 that the sellers’ contributed for the buyers’ closing costs = 2.7% x $10,050 (the sellers were contributing for the buyers’ closing costs) = $271.35  Wow!  Wow!  How did they earn this?

Let us know what you think…drop us a line below.

One more thing…your call again: When the market was really swinging and prices were inflated, many agents still charged 7% to list a home, even though they were knockin down big commissions for “Bubble” prices.  So, here we are today, with deflated prices, and guess what…many of them are now charging 7% because, as they say, “deflated prices have reduced our commissions, so we have to charge more.”  Does that work for you?  We’d like to know, shoot us your take on all this stuff.

We’re here to help both buyers and sellers win.  Our Fee-For-Service approach will help you save thousands, whether you’re buying or selling.  Give us a call, can’t hurt to talk?

Ed Klein (651-770-5000)

Real Estate Marketing:  Start like Elmer-Fudd blazing a shotgun at “that pesky wabbit”

Marketing has many connotations to it, depending on who you talk to: those that have spend every dime in their pocket to market a new business to no avail; those that have MBA Degree and can recite the famous 4-P’s of marketing (Product, Price, Place & Promotion); those that have a creative bent and see marketing as an endeavor in communicating through images; and those that have no idea what I am talking about and would like some assistance and direction in how to market their home to sell.

Like Elmer-Fudd, most individuals and real estate agents for that matter, consider marketing an effort to broadcast to the largest possible audience, at the cheapest cost, to try and land a prospective buyer for their property. Real estate agents do this everyday, when they list a home on the MLS - Multiple Listing Service, and wait…in hopes, that a prospective buyer will be hit on the MLS. Did Elmer Fudd ever get “that pesky wabbit”? Need I say more…?

Today, consumers are smarter, wiser and have many more tools at their disposal to search and find a home of their dreams, than to just rely on one single source, the MLS, to find their home of choice. In fact, consumers tend to use tools that are relevant to themselves, in terms of their social status and life stage. For example, a twenty something female may reach out to her social network on Facebook and receive links from friends and family via Twitter. Or, a 50 year old female that falls in the upper 5% income bracket, may reach for her local community magazine, like MSP Magazine or chat about it with her social network at her next Bunco game.

Whatever the marketing medium, tool or tactic, be sure you have a target audience in mind when selling your home. This can be defined in developing a strategy to sell your home. Strategy is the execution of a carefully thought out plan to achieve an ultimate goal. In this case, I am suggesting you put together a marketing strategy to determine what you are going to do to communicate with a targeted audience to achieve that sale of your home.

When you target your message to a particular audience, you have a more focused message that will have a greater impact on the entire social and life stage group. In fact, the communications within these social and life stage groups can be so compelling, that the dependence that consumers once had on a single source, like the MLS, has begun to change the entire real estate industry.

Next time you’re thinking about marketing your home to sell, look us up for a consultation, we’ll give you the straight scoop on marketing your home to sell.